Senior Media & Digital Engagement Manager

Responsibilities

• Media Strategy & Execution: Lead the cluster-level execution of media plans, including retail media ensuring alignment with regional strategies and local market realities.
• Content Creation & Amplification: Drive local content creation (focusing on volume, variety, and velocity) and manage amplification strategies.. This includes overseeing social media, influencer, and creator approaches, as well as handling necessary local and cultural overlays/translations.
• CRM & 1P Data Stewardship: Act as the cluster's CRM orchestrator by mapping automated "Pet Parent Journeys" (e.g., Puppy-to-Adult transitions) and creating localized content libraries (email/SMS templates). Serve as the Data Steward to ensure all 1P data captured from retail activations is clean and compliant. Liaise with Digital Engagement team to ensure collective approach with Professional CRM efforts.
• Integrated Communications Planning: Develop and manage comprehensive comms plans that bridge regional brand strategy with local market execution, ensuring a unified brand experience across all touchpoints.
• Cross-Functional Optimization: Partner with the ODG Analytics team and leverage AI-enabled tools to track media effectiveness, evaluate business impact, and optimize ongoing commercial plans and resource choices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field
• 5+ years of experience in digital marketing, media planning, or Integrated Brand Experience (IBE), ideally within a global or matrixed organization
• Demonstrated ability to create, execute, and track comprehensive omnichannel media and communications plans
• Familiarity of the Shopper Journey Methodology
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills
• Fluency in English (written and oral)

Preferred

• Strong understanding of Consumer Journey Methodology and 1P Data/CRM orchestration
• Prior experience specifically Retail Media networks, performance marketing, or CRM/1P data acquisition programs
• Experience managing and directing media or creative agency partners.
• Pet Nutrition or related FMCG/CPG industry experience
• Strong tech-fluency and experience using AI-powered tools for content generation and media analytics
• Able to communicate in one of the cluster languages