Digital Marketing Executive

Responsibilities

• Build, schedule and manage email marketing campaigns, newsletters and automated customer journeys.
• Work with CRM platforms such as Mailchimp, Klaviyo, HubSpot or similar.
• Manage customer databases, segmentation and audience targeting.
• Monitor email performance, including open rates, click-through rates and conversions.
• Support CRM strategies focused on customer retention, loyalty and repeat bookings.
• Support the setup, management and optimisation of Google Ads and Meta Ads campaigns.
• Conduct keyword research, develop audience targeting and assist with ad copy.
• Monitor campaign budgets, conversions and return on ad spend.
• Analyse performance and identify opportunities to improve campaign results.
• Support the implementation of conversion tracking and campaign reporting.

Requirements

• Previous hands-on experience in a digital marketing role, whether in-house or agency-side.
• Practical experience with at least one CRM or email marketing platform, such as Mailchimp, Klaviyo or HubSpot.
• Experience supporting or managing campaigns through Google Ads or Meta Ads.
• Working knowledge of Google Analytics 4 and digital performance reporting.
• Experience updating and managing website content through a CMS.
• Understanding of SEO fundamentals and digital marketing best practices.
• Familiarity with managing business social media accounts.
• Strong written communication skills and excellent attention to detail.
• Ability to manage multiple projects and work to deadlines.

Preferred

• Desirable - Previous agency experience, particularly within hospitality or lifestyle.
• Experience using Google Tag Manager, Google Search Console or Looker Studio.
• Knowledge of marketing automation, customer segmentation and conversion tracking.
• Experience using social media scheduling platforms such as Metricool or Later.
• Basic content creation, video editing or Canva skills.
• Familiarity with hospitality booking platforms or customer databases.