Digital Marketing Specialist (UK)

Responsibilities

• Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels to drive qualified traffic, leads, and customer acquisition
• Executing campaign strategies across B2B and direct-to-consumer (DTC) audiences, including audience targeting, budget pacing, creative testing, and performance optimization
• Monitoring paid media performance against KPIs such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), identifying opportunities to improve efficiency and results
• Creating, updating, and optimizing campaign landing pages and digital experiences using tools such as WordPress and Elementor, in collaboration with web, content, and design partners
• Supporting conversion rate optimization (CRO) through A/B testing, performance analysis, and improvements to landing pages, forms, and digital acquisition journeys
• Collaborating with cross-functional teams to execute integrated digital campaigns supporting lead generation, product launches, trial sign-ups, and customer acquisition across multiple markets and audiences
• Tracking and analyzing campaign and website performance using tools such as Google Analytics, translating insights into actionable recommendations that improve marketing effectiveness
• Identifying and testing new channels, audience strategies, and digital marketing capabilities to continuously improve acquisition and conversion performance

Requirements

• Paid Media Expertise: Strong knowledge of digital advertising platforms, campaign execution, audience targeting, and performance optimization
• Analytical Thinking: Ability to interpret business context, and marketing data to translate insights into actionable improvements
• Results Orientation: Focus on improving acquisition, conversion, and marketing efficiency
• Hands-On Execution: Ability to independently manage campaigns and deliver high-quality work across digital platforms
• Collaboration: Effective partnership with cross-functional teams to execute integrated marketing initiatives
• Adaptability & Innovation: Curiosity, experimentation, and willingness to learn emerging digital marketing technologies and approaches
• Demonstrated experience executing and optimizing paid digital advertising campaigns, particularly across Google Ads, Meta Ads, and/or LinkedIn Ads
• Experience managing campaign budgets, audience targeting, creative testing, and performance reporting with measurable acquisition or lead generation results
• Proficiency with digital marketing analytics, tracking, and measurement tools, including Google Tag Manager, Google Analytics 4 (GA4) and campaign conversion tracking
• Experience supporting digital lead generation, customer acquisition, and conversion optimization initiatives

Preferred

• Familiarity with SEO, A/B testing tools, and emerging AI-driven search and digital marketing capabilities is desirable
• Experience with DTC, subscription-based, or product-led growth (PLG) marketing, including free trials and self-service acquisition, is a plus