Senior Marketing Manager, UKI & Africa

Responsibilities

• Convene and coordinate the overarching marketing plan for the region, ensuring sector, market and business priorities are aligned, connected and collectively support regional growth ambitions.
• Ensure marketing activity is prioritised, aligned to business goals and focused on delivering measurable outcomes.
• Use market insight, performance data and audience understanding to improve marketing effectiveness and demonstrate impact.
• Build strong relationships with senior stakeholders across the business, providing strategic marketing advice, challenging thinking where appropriate and demonstrating the value marketing brings to business performance.
• Partner with global and regional marketing and communications colleagues to support the One Marcom model and ensure alignment of priorities.
• Support the development of the team, fostering a culture of collaboration, accountability and continuous improvement.
• Drive innovation and continuous improvement by identifying new approaches, channels, technologies and ways of working that enhance marketing effectiveness and efficiency.
• Ensure marketing, brand and communications activity work together to strengthen WSP's reputation and market position.

Requirements

• Significant experience leading strategic marketing planning within a complex, matrixed organisation, preferably in a global environment.
• Proven ability to develop and deliver marketing strategies that support business objectives and growth.
• Strong commercial awareness and ability to align marketing activity to organisational priorities.
• Experience influencing and advising senior stakeholders.
• Strong leadership skills, with experience developing high-performing teams.
• Excellent communication, presentation and stakeholder engagement skills.
• Strong analytical, planning and problem-solving capabilities.

Preferred

• Experience working within an integrated marketing and communications function.
• Experience working in professional services, consultancy, engineering or another B2B environment.
• CIM qualification or equivalent.