Senior Marketing Manager

Responsibilities

• Team Leadership: Lead and manage a small in-house team, including a Marketing Associate and Sibylline Media’s Lead Editor, providing strategic direction, coaching and professional development
• Marketing Strategy & Campaigns: Develop and execute integrated, multi-channel marketing campaigns that drive brand awareness, demand generation, lead acquisition and client engagement, aligned with Sibylline’s commercial objectives.
• Performance & Analytics: Establish, monitor and report on marketing KPIs, evaluating campaign effectiveness, lead generation, pipeline contribution and ROI to inform ongoing optimisation.
• Cross Functional Collaboration: Partner closely with the Client Success team, Product, Subject Matter Experts and other stakeholders to ensure marketing activities support business priorities and deliver consistent messaging that are aligned with our brand standards, culture, and strategic vision.
• Maintain a deep understanding of the company's products and services and evolutions in the market.
• Events & Engagement: Oversee the marketing and promotion of Sibylline’s own-brand and external events, working with the Client Success Team to maximise attendance, engagement and commercial opportunities.
• On occasion, the Senior Marketing Manager will project manage cross-team collaboration on various facets of planning, execution, and follow-up activities.
• On occasion, the individual must manage calls or projects outside of traditional business hours.
• Marketing Operations & Budget Management: Manage marketing budgets, resources, systems and processes to ensure efficient delivery, effective prioritisation and continuous improvement.
• CRM & Lead Attribution: Oversee marketing lead management and attribution within Microsoft Dynamics 365, ensuring accurate tracking of marketing-sourced and marketing-influenced leads, opportunities and revenue to measure marketing’s contribution to business growth.

Requirements

• Knowledge, Skills, and Abilities
• Ability to thrive in an electronic environment and utilise technology to deliver information.
• Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies.
• Ability to work independently and as part of a team; adaptable to conquering new challenges in a dynamic and fast-paced environment.
• Ability to combine strategic thinking with hands-on execution, bringing strong commercial acumen, creativity, leadership and project management skills to a dynamic, fast-paced environment.
• Excellent communication (both written and verbal, with English fluency) and strong interpersonal skills.
• Exceptional leadership, team development, and project management skills.
• Strong communication and presentation skills with the ability to influence stakeholders at all levels.
• Proven success in scaling B2B or B2C marketing efforts at a mid-sized company or startup.
• Knowledge of the risk/security intelligence industry, and/or experience in an adjacent industry.