Legacy Marketing & In-Memory Executive

Responsibilities

• The Legacy Marketing & In-Memory Executive , based in the Regular Giving Team, will support legacy marketing and in-memory giving at LSE. The postholder will develop donor-centred supporter journeys, maintain a new legacy brand, create compelling cases for support and help embed this activity across the School. They will work closely with PAGE colleagues, including the Legacy Manager, to ensure sensitive, informed and coordinated communications.

Requirements

• Experience in marketing, communications or donor engagement, ideally within fundraising, higher education, alumni engagement or the charity sector
• Strong copywriting and content development skills, with the ability to communicate clearly, sensitively and persuasively across different audiences and channels
• Experience of developing supporter journeys, lifecycle communications or audience-led engagement activity
• The ability to use data, insight and segmentation to shape communications, targeting and channel selection
• Strong project management skills, with the ability to manage competing priorities, work collaboratively and maintain a high level of accuracy
• Empathy, discretion and sound judgement when communicating about legacy and in-memory giving

Benefits

• We offer an occupational pension scheme, generous annual leave, hybrid working, and excellent training and development opportunities.