Head of Marketing

Responsibilities

• Set and own the marketing strategy, turning company-level goals into team targets, priorities and quarterly plans
• Lead, manage and develop the marketing team, and help shape how the team grows
• Own the marketing budget and allocate spend across channels to maximise return
• Oversee paid social and paid search: budgets, creative testing and scaling campaigns profitably
• Drive growth in our international markets, adapting our approach for the USA, Australia and beyond
• Identify, test and scale new marketing channels and partnerships
• Build clear performance reporting across all channels and share insights with leadership and programming
• Champion a test-and-learn culture, using A/B testing and data to guide decisions
• Improve conversion end-to-end, from first touchpoint through to purchase and repeat attendance
• Oversee email marketing and CRM, growing our audience and lifetime value

Requirements

• Experience owning a marketing budget and being accountable for results
• Comfortable working in a fast-moving, results-driven start-up environment
• Highly confident with data analysis, attribution and commercial metrics
• Proven line management experience and confidence leading a team
• A degree or qualification relevant to our subjects. We’d love you to have an understanding of our content and assist with programming
• 5+ years in a marketing role
• Strong strategic thinking alongside a willingness to stay hands-on
• Meta ads experience
• Experience across other platforms: Google, LinkedIn, Reddit, TikTok etc.
• Email marketing and CRM experience (Mailchimp or equivalent)

Benefits

• 4.5-day workweek, half days on Friday
• Hybrid working, with semi-flexible hours. We do our best to have a positive culture here with a genuine focus on good work-life balance
• Performance-linked quarterly bonus
• Company share scheme
• Free entry to all Seed Talks events
• Opportunity to shape the future of a high-growth, mission-led company
• A high degree of agency and independence
• Cycle to work scheme
• Basic health insurance provided by Benenden
• Budget for courses, conferences and self-development