Head of Marketing

Responsibilities

• Growth in all channels. Paid social and search (Meta, Google, today, YouTube and TikTok in the future), SEO, organic social, creators, partnerships, PR and local media. Success means reaching more new families while keeping the cost of winning each one on target.
• Brand and content. You will bring to life what Paloma means wherever families meet us, from the website and emails to every marketing channel. That includes video and short-form video that stands out, speaks to parents and drives growth.
• The customer journey. Make every step, from a parent's first search to getting an NHS referral or paying for a private assessment, clear and reassuring. You will own the website, sign-up, and parent contacts (whether by email or text) and the marketing tech stack that ties them together.
• Voice of the customer. Partner with Product to research with families, schools and GPs, and turn what you learn into action. Use it to shape how we show up and what we say, and to improve both our marketing and our services.
• Team. Today you have a strong in-house team of two and will define and grow the team to meet our goals
• Tools. You ensure our marketing tech stack meets our needs

Requirements

• A track record of growing a consumer business at pace, with the numbers to show it.
• Hands-on performance marketing. You have built and run campaigns yourself in the last six months.
• A strong creative instinct, especially for short-form video and storytelling.
• Comfort with data, testing and a modern marketing stack.
• Experience leading and developing a team.

Preferred

• Experience in health, wellbeing, or another field where trust drives decisions
• Growing a service/product region by region
• Growing a service through building communities, e.g. with parents or schools.

Benefits

• A strong and positive culture that prioritises team building, transparency, and career development. This includes protected time and budget for team connection and your individual learning.
• Annual salary reviews, ensuring they are competitive
• 5% employer pension contribution
• Optional Private Medical Insurance and Employee Assistance Programme
• Home Office Equipment Allowance of £200
• 28 days of annual leave, plus your birthday, plus bank holidays off. Plus, where required, the option to buy additional leave and take special leave for emergencies
• A premium performance company laptop
• NHS discounts, including the Blue Light Card (as we are an NHS provider).