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RNLI

Senior Marketing Manager

Poole, Bournemouth, Christchurch and Poole, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 5 weeks ago

Job Summary

Lead a multi-channel legacy marketing program and a team of marketeers and stewardship specialists, partner with Brand Marketing and Donor Stewardship to deliver acquisition campaigns, and develop medium- to long-term plans to grow legacy leads and a donor-centric experience.

  • Oversee paid media and donor stewardship initiatives
  • Collaborate across departments to integrate campaigns
  • Build evolving, long-term programme strategies

Job Description

Responsibilities

  • Ensuring that your team of marketeers and stewardship specialists are supported, developed, and motivated.
  • Working alongside the Strategic Legacy Marketing Manager and the Senior Marketing Manager (Donor Stewardship) you will ensure we deliver a seamless programme that attracts, engages and retains legacy leads.
  • Planning, development, delivery and evaluation of our acquisition marketing programmes to deliver quality leads to grow our legacy supporter pipelines.
  • Collaborating closely with peers in Brand Marketing and Individual Giving you will ensure that collectively we deliver a joined paid media programme that balances wider departmental fundraising & marketing objectives.
  • Developing medium/long term plans to evolve our programmes and products.
  • Maintaining excellent and effective relationships with other internal & external stakeholders and partners to manage resources and ensure that campaign plans are integrated with RNLI activity across multiple departments.

Requirements

  • Excellent communication and people skills to motivate, develop and coach your team and to engage with and influence stakeholders and partners.
  • Demonstrable experience overseeing multi-channel paid media programmes including experience of working with media partners, with experience in fundraising.
  • Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
  • Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.
  • This post requires a valid driving licence.
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RNLI

We are the charity that saves lives at sea. Volunteers make up 95% of our workforce – ordinary people doing extraordinary things. Our people are selfless, dependable, trustworthy and courageous. These are our values and they underpin everything we do.Since our inception in 1824, demand for our lifesaving services has evolved significantly. We provide a 24-hour search and rescue service from 238 lifeboat stations around the United Kingdom and Republic of Ireland, including four along the River Thames and four inland lifeboat stations.In addition, we operate a seasonal lifeguard service on more than 240 UK and Channel Island beaches and a specialist Flood Rescue Team ready to respond to severe flooding situations, both at home and around the world.Our sea and beach safety work is paramount and we are sharing our maritime expertise with like-minded international organisations to help save even more lives from drowning.With 98% of our total income coming from generous donations and legacies, we depend on our dedicated volunteers, supporters and staff to continue saving lives at sea.The Royal National Lifeboat Institution (RNLI), a charity registered in England and Wales (209603), Scotland (SC037736), the Republic of Ireland (20003326), the Bailiwick of Jersey (14), the Isle of Man (1308 and 006329F), the Bailiwick of Guernsey and Alderney.

Poole, England, GBR
3.4K employees (537 in marketing)
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Senior Marketing Manager

RNLI · Poole, Bournemouth, Christchurch and Poole, UK · Hybrid