Senior Product Marketing Manager

Responsibilities

• GTM Execution: Define and own the overarching messaging, positioning, and Go-To-Market strategy across the enterprise portfolio.
• Launch Management: Spearhead cross-functional product launches, ensuring seamless coordination between Product Management, Sales, and Corporate Marketing.
• Portfolio Synergy: Identify cross-sell opportunities and build unified messaging strategies that tie our connectivity solutions into a cohesive enterprise narrative.
• Deep Customer Insights: Define and maintain ideal buyer personas, map the customer journey, and gather on-the-ground feedback to inform product roadmaps.
• Competitive Positioning: Conduct regular win/loss analyses and monitor the competitive landscape to ensure our messaging maintains a distinct market advantage.
• Empower the Field: Develop high-impact sales collateral—including pitch decks, competitive battle cards, and ROI calculators—that empower global sales teams to sell business outcomes.
• Technical Translation & Content: Drive a social-first content engine. Produce bite-sized, engaging assets (videos, blogs, whitepapers) that demystify complex networking jargon and balance "why it matters" (business value) with "how it works" (technical application).
• Brand Evangelism: Represent the company at major industry events, deliver keynote presentations, and host live webinars to educate the market on network performance best practices.
• Mentorship: Manage and develop a Junior Product Marketer, serving as their technical and strategic mentor in the nuances of enterprise networking and B2B marketing.

Requirements

• Technical Foundation: Deep, hands-on experience in the networking, Wi-Fi, or telecommunications industry (backgrounds as a Sales Engineer, Solutions Architect, or technical PMM strongly preferred).
• PMM Mastery: 8+ years of core product marketing experience with a strong grasp of buyer personas, competitive intelligence, and GTM launch execution.
• Exceptional Communicator: Highly comfortable speaking on stage, on camera, and presenting to executive-level enterprise customers.
• Community-Driven: A passion for advocacy, community building, and engaging directly with IT and network professionals.
• Content Prowess: A proven track record of creating engaging technical content that builds community and simplifies complex topics.
• Willingness to Travel: Ability to travel to industry events, customer sites, and community meetups as required.
• Bachelors Degree in relevant field or equivalent work experience