Product Marketer

Responsibilities

• You’ll be the link between engineering excellence and market impact, ensuring Rowden’s products are communicated with clarity, technical depth, and purpose.
• Working across Product, Sales, and Engineering, you’ll help shape how our products are represented in the market: developing positioning, messaging, and go-to-market material that sharpen how we compete and win.
• Translate complexity. Understand and communicate how Rowden’s sensing, networking, and device management technologies work together to deliver operational resilience, turning deep technical capability into stories that resonate with engineers, operators, and decision-makers.
• Build the technical story. Create scalable, technically rich content for our sales and government affairs teams that helps customers, partners, and governments engage with our product families and reflects the real substance of our business.
• Understand the market and how we fit. Build a deep understanding of markets, users, and competitors across defence, national security, and other dual use industries, crafting product narratives that make Rowden’s capabilities stand apart and drive relevance across new verticals.
• Work with design to make complexity visual. Partner with designers and engineers to represent our systems clearly - deployments, user workflows, integration points - through diagrams, animations, and visual assets that make complex ideas tangible.
• Deliver a coherent experience across every medium. Support how Rowden tells stories with every customer engagement - in demos, at events, through print materials, and across our owned media platforms. Ensure every channel tells the same credible, technically grounded story of what we build and why it matters.

Requirements

• 3+ years in product or solution marketing within technology, engineering, or defence/security sectors.
• Proven ability to craft and articulate value propositions for complex technical products.
• Strong analytical skills and experience conducting market and competitor analysis.
• Excellent writing and presentation skills - comfortable communicating to both technical and executive audiences.
• Experience working with creative and design functions to translate concepts into compelling visuals, campaigns, and assets that bring ideas to life.

Preferred

• Familiarity with government or B2G procurement environments advantageous.