Senior Marketing Manager

Responsibilities

• Develop and execute comprehensive marketing strategies to drive occupancy, event bookings and brand awareness across the Guild Hotels collectio
• Ensure all marketing initiatives align with Guild Hotels' brand positioning and business goals
• Oversee the creation of promotional materials, ensuring consistency with brand guidelines
• Coordinate public relations efforts, including press releases, media outreach and brand storytelling
• Manage hotel partnerships, sponsorships and influencer collaborations to enhance brand visibility
• Collaborate with sales, events and revenue teams to create targeted marketing campaigns
• Own the brand's digital marketing performance, with responsibility for driving direct bookings and maximising return on marketing investment
• Manage digital marketing efforts including social media, website content, SEO/GEO, PPC and email campaigns
• Manage social media channels, creating engaging content that grows our audience and supports bookings
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement

Requirements

• Proven experience in marketing management, preferably within hospitality, tourism or a related industry
• Strong leadership skills with the ability to develop and execute innovative marketing strategies
• Expertise in digital marketing, including social media, content creation, online advertising and agency management
• Excellent communication and storytelling skills, with a strong ability to engage audiences
• Analytical mindset with experience in measuring marketing performance and ROI
• Proficiency in marketing software, CRM systems and content management platforms
• Ability to work cross-functionally with internal teams and external partners to drive results

Benefits

• £50,000 per annum
• Permanent, full-time contract
• Hotel discounts across all Axiom Hospitality hotels — colleague rates and up to 50% off F&B
• 28 days holiday, including bank holidays, increasing yearly to 33 days
• Discounts across retail, restaurants, events and more through our benefits and rewards portal
• Access to our Employee Assistance Line to support your mental health and wellbeing
• Use of the Wagestream financial wellbeing platform, giving you instant access to your pay
• A complimentary Axiom Xcape stayover every year after one year of service
• A growing team with great training, progression and promotion opportunities
• Referral bonus for recommending a new team member, starting at £250 per successful hire