Senior Marketing Manager

Responsibilities

• Develop and lead integrated marketing strategies that deliver commercial growth, aligned with the organisation’s objectives.
• Plan, implement, and evaluate marketing campaigns across online and offline channels to maximise customer engagement and acquisition.
• Oversee the full marketing lifecycle for new and existing property launches, from campaign strategy through to analysis and reporting.
• Ensure consistent application of brand identity and messaging across all external communications and materials and ensure a consistent approach across all sites
• Manage digital marketing activity including website, SEO, social media, paid advertising, and CRM, optimising performance for measurable outcomes.
• Lead market research, competitor analysis, and customer insight gathering to inform campaign strategy and positioning.
• Work closely with sales, operations, and development teams to align marketing initiatives with business priorities.
• Manage relationships with external agencies, suppliers, and partners to deliver creative and effective campaigns.
• Monitor and report on campaign ROI, customer acquisition costs, conversion rates, and retention metrics
• Manage marketing budgets effectively, ensuring cost efficiency while maximising campaign impact.

Requirements

• Degree in Marketing, Business, Communications, or related discipline.
• Experience in marketing management, ideally within real estate, property, or consumer-focused sectors.
• Proven track record of developing and executing integrated marketing campaigns across both digital and traditional channels.
• Experience managing the marketing lifecycle of product or property launches.
• Strong background in digital marketing, including SEO, PPC, CRM, email, and social media.
• Demonstrable success in brand management, customer engagement, and demand generation.
• Experience managing and developing internal teams as well as external agency relationships.
• Commercially minded, with a strong grounding in campaign analytics and performance measurement.

Preferred

• Professional marketing qualification (e.g. CIM, IDM) desirable.