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This Works

Senior Growth Marketing Manager

London, UK (Hybrid)

£55K/yr – £60K/yrSenior Level6+ years expFull time

Posted 9 days ago

Job Summary

You will own the growth engine across paid channels and customer lifecycle, turning forecasts into channel, audience and testing plans to drive incremental revenue.

  • Own paid performance across Meta, Google, TikTok and emerging channels
  • Translate performance data into actionable creative requirements and testing roadmaps
  • Collaborate with Brand, CRM and finance to balance short-term wins with sustainable growth

Job Description

Responsibilities

  • Build annual and quarterly digital growth plans aligned with revenue, margin and customer targets; Translate forecasts into channel, audience, campaign and investment plans.
  • Balance short-term trading performance with sustainable customer and brand growth.
  • Identify opportunities and risks across acquisition, conversion, retention and customer value.
  • Own paid performance across Meta, Google, TikTok and emerging channels.
  • Set budgets, KPIs and testing priorities and hold external agencies accountable.
  • Independently interrogate channel, audience, bidding and creative recommendations.
  • Detect deterioration, tracking discrepancies and forecast risk early.
  • Develop a structured test roadmap across audiences, creative, landing pages, offers and media mix.
  • Own the affiliate programme, partner recruitment, commission structures and commercial governance.
  • Measure incrementality and prevent uncontrolled discount or voucher activity.

Requirements

  • Six or more years in growth, performance or digital marketing, ideally D2C beauty or wellness.
  • Evidence of delivering measurable, profitable e-commerce growth.
  • Strong Meta, Google, agency management, Shopify, GA4 and attribution capability.
  • Commercial understanding of margin, contribution, promotions and forecasting.
  • Able to connect media, website, CRM, sales and finance data and challenge received explanations.

Benefits

  • Opportunity to join a growing, science-led wellness brand.
  • Competitive salary and performance-based bonus.
  • Pension scheme.
  • Employee product discount and quarterly product allocation.
  • Private healthcare.
  • Birthday day off.
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This Works

3.5 Glassdoor

This Works was created in 2003 by former Beauty Director of Vogue UK and International journalist, Kathy Phillips, as an antidote to modern life, its impact on skin and wellbeing.As both yoga teacher and beauty expert, Kathy understood the link between lifestyle and skin health, creating intelligent, targeted solutions that optimise skin performance 24 hours a day, based on the body clock. .The result was and is a collection of high quality, efficacious products that deliver on their promise without using unnecessary chemicals, that work with your natural Circadian Rhythm to support and maximise skin performance 24 hours a day. This Works was among the pioneer brands to replace sulphates, phalates, GMOs and parabens with cleaner alternatives.

Founded in 2003
London, England, GBR
57 employees (13 in marketing)
www.thisworks.com
0% recommend to a friend

Salaries

Posted range

£55K/yr – £60K/yr

Taken straight from the job posting.

See all This Works salaries

Marketing Team

Marketing Team Size
12 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

Funding History

  • May 2015
    Private Equity

Traffic Signals

Monthly Visitors
77.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
53.3%
Direct
14.7%
Referral
5.3%
Social
15.5%
Paid
9%

Headcount Trend

Current headcount: ~57
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Senior Growth Marketing Manager

This Works · London, UK · Hybrid