Senior Customer Growth Manager

Responsibilities

• Do you know your AOV from your ROAS? Can you use contribution margin to set a target CPA and build a traffic and conversion strategy that grows sales profitably?
• We’re looking for a Customer Growth Marketer, ideally with retail experience, to turn cultural curiosity into commercial growth for an internationally recognised institution.
• The opportunity spans e-commerce and physical retail: attracting the right traffic, converting more visitors into customers and giving them reasons to return. Growing the online shop is a central priority.
• Proven experience driving qualified traffic and improving conversion is essential. You’ll know how to work backwards from a revenue target, build the marketing strategy behind it and judge when more acquisition spend makes commercial sense.
• You’ll bring:
• - E-commerce marketing expertise: a track record of growing qualified traffic, conversion and profitable sales.
• - Commercial judgement: understanding what you can afford to pay for a customer, accounting for margins, discounts, fulfilment, returns and repeat purchases.
• - An investigative mindset: identifying what’s holding conversion back—from targeting and product range to pricing, stock and the website journey.
• - Measurement that informs decisions: distinguishing additional sales from those that would have happened anyway, knowing what to test, what to stop and when to scale.
• - Omnichannel thinking: connecting the online shop, physical retail and the visitor experience.

Requirements

• - E-commerce marketing expertise: a track record of growing qualified traffic, conversion and profitable sales.
• - Commercial judgement: understanding what you can afford to pay for a customer, accounting for margins, discounts, fulfilment, returns and repeat purchases.
• - An investigative mindset: identifying what’s holding conversion back—from targeting and product range to pricing, stock and the website journey.
• - Measurement that informs decisions: distinguishing additional sales from those that would have happened anyway, knowing what to test, what to stop and when to scale.
• - Omnichannel thinking: connecting the online shop, physical retail and the visitor experience.
• - Collaborative leadership: working closely with CRM, content and retail colleagues, while giving a small, capable marketing team direction and confidence.