Senior Creative Strategist

Responsibilities

• Own the creative growth opportunity
• Understand our acquisition performance, identify the biggest opportunities and develop a clear creative strategy to capture them. Think beyond individual campaigns to customer segments, positioning, messaging and sustainable growth.
• Turn performance data into better creative
• Go deep into Meta performance, CAC, conversion, creative fatigue, testing results and customer behaviour. Understand why something works, not simply whether it works, and translate those insights into clear creative decisions.
• Develop concepts that move the numbers
• Create and shape compelling concepts, hooks, scripts and briefs grounded in consumer psychology and commercial insight. Work closely with our production team, editors and creators to turn ideas into high-performing content.
• Build a stronger experimentation engine
• Identify what we should test, how we should test it and what we'll learn. Develop new angles, challenge assumptions, iterate quickly and scale ideas that demonstrate genuine incremental value.
• Connect creative and media performance
• Work across creative and performance to understand how messaging, audiences, spend and acquisition economics interact. Help shape decisions around what to produce, what to scale and where to focus investment.

Requirements

• Proven performance impact. You've helped improve customer acquisition through creative strategy, paid social or a combination of both, and can explain what you personally contributed.
• Strong Meta and acquisition knowledge. You understand the mechanics of paid social, creative testing, CAC, conversion and scaling performance.
• Exceptional creative judgement. You instinctively understand hooks, storytelling, consumer psychology, messaging and what makes people pay attention and take action.
• Analytical depth. You're comfortable working with performance data, spotting patterns, forming hypotheses and making decisions that improve commercial outcomes.
• Experience at pace. You've worked in an environment where creative is tested frequently, feedback is immediate and strong ideas are developed and iterated quickly.
• Ownership and ambition. You're comfortable taking responsibility, challenging assumptions and finding solutions without waiting to be told what to do.
• Intellectual curiosity and humility. You're constantly learning, testing your thinking and willing to change your mind when the evidence says you should.