Senior Creative Strategist

Responsibilities

• Own creative strategy across assigned product categories, from customer research and concept development to testing and performance analysis.
• Develop new concepts, messaging angles, target audiences, formats, and testing priorities.
• Develop campaign concepts for product launches, evergreen acquisition, seasonal promotions, and remarketing.
• Write compelling hooks, UGC scripts, video concepts, storyboards, and creative briefs.
• Guide creative development across static ads, short-form video, product demonstrations, and lifestyle content.
• Review creative assets and provide clear, constructive feedback to improve execution.
• Collaborate with Growth, Graphic Design, Product, and Branding Teams.
• Analyze campaign performance using metrics including hook rate, hold rate, CTR, CPA, ROAS, and conversion rate.
• Identify winning creative patterns, underperforming concepts, and opportunities for iteration.
• Build structured testing plans for creative angles, hooks, formats, and messaging.

Requirements

• 3+ years of hands-on creative strategy experience in DTC e-commerce or performance advertising.
• Proven experience developing creative strategies for US-facing consumer brands.
• Strong understanding of Meta advertising and performance creative best practices.
• Demonstrated ability to develop UGC concepts, scripts, creative briefs, and testing frameworks.
• Experience working with designers, video editors, and content creators.
• Strong analytical skills and the ability to translate advertising data into creative decisions.
• Excellent understanding of consumer psychology, brand positioning, and direct-response marketing.
• Excellent written and spoken English, with strong US-market copywriting skills.
• A proactive, organized approach and the ability to manage multiple creative projects independently.
• A portfolio or case studies demonstrating creative strategy ownership and measurable results.

Preferred

• Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
• Experience with higher-ticket or considered-purchase products.
• Experience coordinating creator-led or influencer advertising campaigns.
• Familiarity with Shopify and e-commerce customer journeys.
• Experience working in a fast-growing international brand or agency environment.