Ryde: Global Social Media Specialist

Responsibilities

• Social Media Strategy & Content Ideation
• Lead day-to-day content ideation, developing fresh, entertaining concepts aligned with Ryde ’s social strategy and content pillars.
• Proactively identify emerging trends, cultural moments and opportunities for reactive content.
• Develop creative concepts, scripts, hooks and storyboards for Reels, TikToks and other social-first formats.
• Contribute to social content planning and recommend new formats to drive engagement and brand growth.
• Content Creation & Production
• Film, edit and produce engaging short-form content for Instagram and TikTok.
• Create Reels, Stories, TikToks and simple static content using tools such as CapCut, Canva or similar.
• Write engaging captions and adapt existing brand assets into platform-native content.
• Social Media & Community Management

Requirements

• Social media experience Hands-on experience in social media management, content development or digital content creation, either in-house, at an agency or as an independent creator.
• Social media native Strong understanding of Instagram, TikTok, emerging trends, internet culture and what makes content engaging.
• Creative storyteller A natural ability to develop original content ideas, scripts and engaging social-first narratives.
• Hands-on creator Confident filming, editing and producing short-form content using tools such as CapCut, Canva or Adobe Creative Suite.
• Paid social understanding Familiarity with Meta Ads Manager and TikTok Ads Manager, including content boosting, budget tracking and performance optimisation.
• Analytical mindset Ability to interpret social media metrics and translate performance insights into actionable recommendations.
• Proactive & organised A self-starter who takes ownership, manages multiple priorities and communicates effectively with internal teams and creative agencies.
• Strong communicator Excellent written and spoken English, with a flair for engaging social copywriting.

Benefits

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.