Company overview

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better TomorrowTM by Building a Smokeless World.Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.As a leading FTSE company, our operations span three key regions:🌍 United States of America🌍 Americas & Europe (AME)🌍 Asia Pacific, Middle East & Africa (APMEA)Together, we are building A Better TomorrowTM.* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
Founded in 1902
London, England, GBR
46K employees (4,049 in marketing)
79% recommend to a friend
68% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

6 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.2% year over year

Funding

Total funding

$1.7B

Last raise

$1.7B

Post IPO Debt, 2 years ago

Funding history

Feb 2024

Post IPO Debt British American Tobacco · $1.7B

Audience

Monthly website visitors
348.1K
Month over month+13.8%
Quarter over quarter+21.5%
Top sourceSearch (40.9%)
Ad budget per month$0.0
Average search rank54
Traffic source mix
Search
40.9%
Direct
39.1%
Referral
11.1%
Social
7.5%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

1.9M

12-mo growth

+9.8%

Monthly growth

+0.7%

News

Links