Lead Project Manager, Marketing Operations

Winston-Salem, NC (Unknown)

Salary Not AvailableSenior Level4+ years exp

Posted 4 days ago

Job Summary

Own and optimize Campaign Operations from intake to execution, ensuring accurate status, prioritized sequencing, and clear cross-functional handoffs, while leading daily stand-ups and maintaining pipeline visibility.

  • Own and optimize campaign operations processes and weekly pipeline visibility
  • Coordinate with Journey Leads and channel teams to resolve intake questions and manage timing

Job Description

Responsibilities

  • Campaign Operations management: Ensure all campaign-related work is accurately tracked, organized, and maintained in compliance with established processes and standards
  • Intake hygiene: Review incoming briefs and project requests for completeness, clarity, required inputs, and alignment to approved brief standards before work moves into active management.
  • Status integrity: Maintain a trusted view of active work, ensuring Workfront reflects accurate status, owners, timing, dependencies, blockers, and next steps.
  • Operating rhythm: Lead daily Campaign Operations stand-ups to surface priorities, blockers, handoffs, timing risks, and capacity considerations.
  • Pipeline visibility: Publish the weekly campaign pipeline, providing visibility into active work, upcoming demand, priority shifts, and key operational risks.
  • Prioritization support: Translate approved priorities into Workfront sequencing, status visibility, and operational readiness.
  • Contractor coordination: Direct contractor capacity day-to-day, ensuring support is aligned to current priorities, workload needs, and delivery timelines.
  • Cross-functional coordination: Partner with Journey Leads and channel teams to clarify brief details, resolve intake questions, confirm readiness, and manage timing, handoffs, and dependencies.

Requirements

  • Bachelor’s degree required; degree in Marketing, Business, Communications, Operations, Project Management, or related field preferred.
  • 4+ years of experience in project management, campaign operations, marketing operations, workflow management, or related business functions.
  • Experience managing project intake, status reporting, pipeline visibility, stand-ups, or cross-functional workflow routines.
  • Strong understanding of campaign briefing, channel handoffs, operational readiness, and project governance.
  • Strong organization, documentation, prioritization, communication, and stakeholder management skills.
  • Demonstrated ability to manage dependencies, surface blockers, and maintain accurate project status across teams.
  • Very strong skills in working with Excel and PowerPoint.

Benefits

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
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BAT

4.0 Glassdoor

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better TomorrowTM by Building a Smokeless World.Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.As a leading FTSE company, our operations span three key regions:🌍 United States of America🌍 Americas & Europe (AME)🌍 Asia Pacific, Middle East & Africa (APMEA)Together, we are building A Better TomorrowTM.* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Founded in 1902
London, England, GBR
46K employees (4,049 in marketing)
79% recommend to a friend
88% CEO approval

Salaries

Marketing Operations median pay in the United States

$109K/yr

Most earn $82K to $154K. Based on 1,827 salaries, including bonus and equity.

See all BAT salaries

Marketing Team

Marketing Team Size
4,049 (9% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7B
Last Raise
$1.7B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.7B

Traffic Signals

Monthly Visitors
348.1K
Traffic Source Mix
Search
40.9%
Direct
39.1%
Referral
11.1%
Social
7.5%
Paid
1.2%

Headcount Trend

Current headcount: ~46.1K

Recent News

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Lead Project Manager, Marketing Operations

BAT · Winston-Salem, NC · Unknown