Social Media Executive

Responsibilities

• Developing and delivering UA92’s social media strategy across our key platforms.
• Creating engaging, original content that brings our students, people and campuses to life.
• Planning, managing and optimising paid social campaigns, making sure we’re getting the best return on investment.
• Keeping on top of emerging trends, platforms and content formats, and identifying opportunities to try something different.
• Managing our social media communities, building relationships and encouraging meaningful engagement.
• Using analytics and audience insight to understand what’s working, what isn’t and where we can improve.
• Working closely with colleagues across UA92 to identify stories and opportunities that support our recruitment and brand objectives.
• Supporting and managing our student social media interns and content creators, giving students a genuine voice in our content.

Requirements

• Experience developing and delivering social media strategies and managing organisational social media accounts.
• Strong content creation and copywriting skills, with a good understanding of what works across different platforms.
• Experience managing paid social campaigns, including budgets, audience targeting and optimisation.
• A good understanding of platforms such as TikTok, Instagram, Facebook, LinkedIn and YouTube.
• Confidence using analytics and reporting tools to measure performance and inform future activity.
• Strong organisational skills, with the ability to manage multiple campaigns, deadlines and priorities.
• The confidence to share your ideas, challenge existing approaches and work with colleagues across different teams.
• A degree in Marketing, Communications or a related subject, or equivalent professional experience.