Social Media & Brand Content Manager

Responsibilities

• Own and develop organic social media strategy across Instagram, TikTok, Pinterest, and other relevant platforms.
• Plan and manage content calendars aligned with product launches, seasonal campaigns, and brand initiatives.
• Develop original content concepts, storytelling angles, and creative formats that reflect Ethnik Living's brand identity.
• Create engaging captions, content briefs, short-form video concepts, and social media copy tailored to US audiences.
• Identify relevant trends, cultural moments, and opportunities to increase brand visibility and engagement.
• Develop content strategies for different audience segments, including homeowners, interior designers, and professional trade clients.
• Coordinate the production of social media content, including photography, short-form videos, product features, and lifestyle content.
• Develop creative briefs, scripts, and storyboards for Reels, TikTok videos, and other social formats.
• Collaborate with Graphic Design, Creative Strategy, Product, and Branding Teams to ensure consistent visual quality and messaging.
• Source, coordinate, and manage relationships with content creators, influencers, and UGC contributors.

Requirements

• 3+ years of hands-on experience in social media management, content strategy, or brand marketing, preferably in DTC e-commerce or consumer brands.
• Proven experience developing and managing organic social media strategies for US-facing audiences.
• Strong understanding of Instagram, TikTok, Pinterest, and current social media content formats.
• Demonstrated ability to develop engaging content concepts, editorial calendars, creative briefs, and short-form video scripts.
• Excellent visual judgment, brand storytelling skills, and understanding of premium brand aesthetics.
• Strong written and spoken English, with excellent US-market copywriting skills.
• Experience coordinating content production with designers, photographers, video editors, or creators.
• Strong understanding of organic social media analytics and content performance optimization.
• Experience building audience engagement and developing brand communities.
• Strong organizational skills and the ability to manage multiple content initiatives independently.

Preferred

• Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
• Experience managing social media for higher-ticket or design-focused products.
• Experience developing influencer partnerships, creator collaborations, and UGC campaigns.
• Familiarity with Shopify and e-commerce customer journeys.
• Experience with Pinterest content strategy and organic discovery.
• Basic video editing or short-form content creation skills.
• Experience working in an international brand or agency environment.