Paid Media Specialist (Social & Search)

Responsibilities

• Plan, build, manage and optimise paid social and paid search campaigns across Meta, Google Ads, TikTok and LinkedIn.
• Manage campaign budgets, pacing and performance against agreed commercial KPIs, including ROAS, CPA, CPL and revenue.
• Develop and refine campaign structures, audience strategies, bidding approaches and budget allocation to maximise performance.
• Conduct ongoing keyword research, search term analysis, audience development and campaign optimisation.
• Identify opportunities to scale successful activity while improving efficiency across client accounts.
• Work closely with our Social and Creative teams to develop performance-led advertising assets informed by audience insights and campaign data.
• Lead structured creative testing across formats, messaging, audiences and placements.
• Understand the evolving role of creative in algorithm-led advertising, particularly across Meta and TikTok.
• Contribute to campaign planning, seasonal activations, launches and wider digital strategies.
• Implement, manage and troubleshoot conversion tracking across Google Tag Manager, GA4, Meta Pixel and other measurement platforms.

Requirements

• 3+ years’ hands-on experience managing paid media campaigns, ideally within an agency environment.
• Strong practical experience across Meta Ads Manager and Google Ads, including Search, Performance Max and conversion-focused paid social.
• Working knowledge of TikTok Ads and LinkedIn Campaign Manager.
• A solid understanding of GA4, Google Tag Manager, conversion tracking and attribution.
• Strong analytical skills, with the ability to interpret performance data and make commercially informed optimisation decisions.
• Experience managing multiple client accounts, budgets and competing priorities.
• A good understanding of how creative, audience insights and platform algorithms influence advertising performance.
• Confidence communicating with clients and presenting recommendations clearly.
• An interest in AI, automation and how emerging technology can improve campaign performance and working processes.
• A proactive, organised and detail-oriented approach, with genuine curiosity and a willingness to challenge existing ways of working.

Benefits

• 30 days’ holiday, including Bank Holidays, plus a paid day off for your birthday and Christmas closure.
• Hybrid working, with the team together every Wednesday.
• Opportunities to dine at some of the UK’s best restaurants.
• MeMoment monthly rewards and Summer Fridays.
• Two annual agency socials.