Paid Media Marketing Lead – Andersen EV

Responsibilities

• Own Andersen’s paid acquisition strategy, with primary responsibility for Google Ads and supporting responsibility across Meta.
• Personally manage, optimise and scale paid-media campaigns across Search, Shopping, Performance Max, Demand Gen, YouTube, Display and paid social.
• Manage approximately £100,000 in monthly media investment with clear commercial accountability.
• Increase charge-point sales while improving the efficiency and effectiveness of our customer-acquisition spend.
• Build a deep understanding of Andersen’s products, customers, sales journey, competitors and commercial priorities.
• Develop a sophisticated keyword strategy across branded, non-branded, competitor and high-intent search terms.
• Monitor campaign performance proactively and respond quickly to changes in demand, competition, cost and conversion behaviour.
• Create and maintain a structured programme of campaign, audience, creative, messaging and bidding tests.
• Analyse performance across the complete customer journey rather than relying solely on last-click conversions.
• Improve tracking and attribution across Google Ads, GA4, Shopify and other relevant platforms.