Northern Marketing Manager

Responsibilities

• Develop and execute annual strategic and operational marketing plan for the Cluster countries in line with Core market Sales Strategy’s working closely with the Northern Sales Director.
• Managing the relationship with the 3rd party SDR company, motoring activities and lead management on target verticals and marketing support.
• PO creation for all Marketing led activates around MDF and advertising spend.
• Develop and implement go-to-market strategies and plans targeting Channel partners and End Users to support and drive the business. (This could include Events, Seminars, Tradeshows, joint activities with channel partners, etc.) Own and drive successfully Kodak Alaris brand consideration and awareness within the Cluster Market in developing local marketing activities or implementing core market campaigns.
• Perfect market understanding and assessing the market situation, business needs and challenges through research and liaison to develop and localize appropriate products and propositions as well as verticals stories and propositions in relation to the core market strategy for each of the Cluster countries.
• Monitoring social channels and websites activities in the cluster and developing accurate action plans where needed in close relationship with EAMER Marketing team.
• Maintain and develop close working relationships with other Cluster teams like Sales, Product or operations service lines, promote market expertise and proposition portfolio externally (major customers, channels, journalists, analysts).
• Act as the marketing point of contact for the Cluster lead and countries team for any related topic touching ‘Marketing’’ and for the EAMER Marketing team.
• Managing and developing customer databases (Channel, end-users, Resellers, Distributors, etc.) to ensure proper communication success and relationships.
• Develop, own or maintain working relationships with local agencies to help promote the product and services and to attract new customers.

Requirements

• Must have minimum 5 years in operational marketing with proven track record in B2B market
• Field marketing leadership experience
• Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable
• Ability to demonstrate track record of success in all key areas of responsibility
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• Ability to consistently produce results on time and within budget
• Ability to align tactical plans with strategies
• Inbound marketing strategy/execution experience
• Proven track record in leading and working effectively with cross-functional teams, including the sales organization, EAMER marketing team and finance
• Must be self-starter, highly motivated, creative and organized, able to work at all levels in the organization

Preferred

• Any additional language is a plus
• ERP (Enterprise Resource Planning) or CRM (Customer Relationship Management) Applications knowledge at user level is preferred but not essential
• Experience in associations and forums related to marketing or industry groups

Benefits

• As a member of the Kodak Alaris team, you will be eligible for various benefits such as pension, private healthcare, life assurance and 26 days holiday (increasing up to 29 days holiday depending on length of service) and hybrid working.