Membership Growth & Marketing Executive

Responsibilities

• We are seeking an experienced digital marketer to lead audience growth and conversion across HeritageXplore Club and Luxe. You will own membership acquisition and social media for both, from campaigns and the sign-up journey to short-form video, email and partnerships.

Requirements

• At least 3 years’ experience in digital marketing, social media or growth marketing
• Proven track record of growing an audience and converting it into sign-ups, memberships, bookings or sales
• Experience managing brand social channels, including Instagram and TikTok, with strong short-form video skills
• A refined visual and editorial eye, with experience producing content for a premium or luxury brand
• Experience of email marketing and CRM platforms (e.g. Klaviyo, Mailchimp, HubSpot)
• Confident use of analytics tools (e.g. Meta Business Suite, GA4) and market research to inform decisions
• Excellent communication skills, with the ability to adapt tone and produce clear, persuasive messaging
• Highly organised, proactive and able to manage multiple projects at once
• An interest in historic houses, architecture, interiors, gardens or travel is a plus

Preferred

• An interest in historic houses, architecture, interiors, gardens or travel is a plus