Marketing Manager

Responsibilities

• Digital marketing: Manage the Team London Bridge and At London Bridge websites, social media channels and monthly email newsletters, ensuring content is engaging, accurate and up to date.
• Content creation: Write, edit and source compelling content, including photography and video capture, that promotes local businesses, events, attractions and TLB projects across digital and print channels, including LinkedIn and Instagram.
• Digital performance: Monitor website, email and social media analytics, apply SEO best practice and improve the discoverability of content through search engines and AI-powered tools.
• Creative and brand management : Oversee, edit and approve marketing materials used by the team, such as slide decks and flyers, alongside digital output. Manage the TLB brand, and brief external designers, photographers, videographers and other creative suppliers.
• Events and area promotion: Work with colleagues, particularly the Arts Manager, to promote and deliver a diverse programme of events and activities, supporting London Bridge's identity as a destination for business, culture and leisure.
• Local promotions: Manage the London Bridge DealCard app, engaging with local businesses to secure new offers, updating existing promotions and ensure the programme remains relevant and valuable to users.
• Member engagement: Build strong relationships with BID member businesses, coordinate promotional opportunities and identify ways to add value to their membership. These include the office sector, retailers, food and beverage, hotels, venues and visitor attractions.
• Campaigns and communications: Support marketing campaigns, respond to promotional requests from members and help deliver the five-yearly BID renewal ballot campaign. Support community, sustainability and social impact campaigns, such as workplace giving and wellbeing-led placemaking projects.
• Marketing resources: Maintain accurate online business listings and organise the organisation's photography, film and visual asset library.
• Team collaboration: Work across the organisation to support wider objectives, manage competing priorities and identify opportunities to improve marketing activity.

Requirements

• Experience managing websites, social media and email marketing campaigns.
• Excellent writing, editing and content creation skills, including photography, video and graphic design. With an eye for engaging stories and strong visual content.
• Knowledge of digital marketing, SEO, analytics and online audience engagement.
• Strong organisational and project management skills, with the ability to manage multiple deadlines.
• Experience coordinating creative projects and working with external suppliers.
• Excellent communication and relationship-building skills, with confidence engaging businesses, colleagues and partners.
• Creativity, initiative and a proactive approach to problem-solving.
• Attention to detail and the ability to write confidently in a defined brand voice across different channels.
• Flexibility and enthusiasm for running and supporting events, campaigns and activities in a fast-paced environment.
• Proficiency in Canva, which we use day to day. Knowledge of Adobe Creative Suite is helpful but not essential.

Benefits

• Annual leave: 28 days.
• Pension: 6% employer pension contribution.
• Hybrid working: 3–5 days per week in our London Bridge office.
• A rewarding role: The opportunity to make a positive impact on one of London's most dynamic destinations.
• A collaborative environment: Work with a passionate team and a diverse network of local businesses and partners.