Marketing Manager

Responsibilities

• Helping craft and execute the marketing strategy for Ski Safari and Freedom Treks
• Co-managing the marketing team including weekly 1-2-1s and quarterly performance reviews
• Coaching and developing junior team members
• Writing, editing, publishing and updating content on the Ski Safari and Freedom Treks websites
• Creating and sending email marketing campaigns
• Creating content for and engaging with customers on social media platforms
• Creating and managing campaigns on Google and Meta Ads
• Working with destination partners on cross-platform co-op marketing campaigns
• Analysing and producing reports on marketing activity

Requirements

• A minimum of 7 years’ experience in an in-house marketing role, ideally with at least 2 years working in travel
• A thorough and up-to-date understanding of marketing strategy - you know the ‘why’, not just the what, how, where and when (and when you don’t, you make it your mission to find out)
• Able to create, manage and report on marketing campaigns across a range of channels, with a particular focus on:
• Content marketing
• Email marketing
• Social media marketing
• Paid search
• Paid social
• Display, video and programmatic
• Comfortable managing budgets

Preferred

• You have personal experience of our destinations and resorts
• You have experience working in the ski industry
• You have contagious enthusiasm that encourages those around you

Benefits

• 20 days annual leave, increasing with length of service, plus bank holidays
• An extra day off on your birthday
• A paid volunteering day
• One day working from home per week
• Trips overseas to experience our destinations first-hand
• Discounts on personal overseas travel to our destinations
• Company pension scheme, increasing with length of service
• Company life insurance and travel insurance schemes
• Cyclescheme, Techscheme and retail discounts
• Interest-free travel season ticket loans