Marketing Manager

Responsibilities

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline, customer engagement and cross-sell opportunities.
• Develop targeted campaigns for priority accounts, customer segments and growth opportunities.
• Build and support customer marketing initiatives that increase adoption, engagement and customer value across Planet's solutions.
• Partner with Sales, Product and Customer Success teams to align marketing activity with business priorities and revenue goals.
• Brief and collaborate with specialist marketing teams, including Digital, Events, Design, Content, Communications and Product Marketing, to deliver effective programmes.
• Support the development and activation of customer stories, testimonials and sales enablement materials.
• Track campaign, pipeline and commercial performance, using insights and data to optimise future activity.
• Identify opportunities to improve marketing processes, programmes and ways of working as the team continues to evolve.

Requirements

• 5+ experience in B2B marketing, ideally within payments, fintech, SaaS or a related technology sector.
• A strong commercial mindset and experience supporting pipeline generation, customer growth and revenue objectives.
• Proven experience delivering integrated marketing campaigns across multiple channels.
• Experience with account-based marketing, customer marketing, demand generation or lifecycle marketing.
• Strong stakeholder management skills, with experience working alongside sales, commercial and product teams.
• Confidence using data and marketing technology platforms such as Salesforce, Pardot, HubSpot or similar.
• Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• A proactive, self-starting approach and a willingness to take ownership of outcomes.
• Curiosity about emerging marketing approaches, including the practical use of AI tools.
• Excellent written and verbal English. Additional European languages are a plus.