Marketing Technology Manager, AEO
ClassPass
Leeds, UK (Remote)
In-houseMid level2+ years exp.
15 hrs ago
Marketing Data & Web Lead
Gateshead, UK (Hybrid)
£30K/yr – £45K/yrMid LevelPermanent
Posted 4 hrs ago
Job Summary
Own and govern the marketing data strategy and website performance, turning data into actionable insights while collaborating across marketing, sales and leadership to drive decisions.
- Lead data governance and reporting across analytics, CRM and marketing automation
- Oversee website, CMS and CRO programs to improve conversion and speed
Job Description
Responsibilities
- Own the marketing data strategy, including how data is collected, structured, connected and reported across analytics, CRM and marketing automation tools
- Build and maintain dashboards and reporting on campaign performance, website behaviour, lead generation and pipeline contribution
- Set up and manage tracking, attribution and conversion measurement across all channels
- Turn data into clear insights and recommendations that shape marketing decisions
- Maintain high standards of data quality and governance, including GDPR and cookie consent compliance
- Lead the development and maintenance of the company website, including new pages, landing pages, integrations and ongoing improvements
- Manage the CMS and hosting environment, making sure the site is secure, accessible and well optimised for search and speed
- Run A/B tests and conversion rate optimisation programmes to improve website and campaign performance
- Evaluate and introduce new marketing and data tools
- Work closely with marketing, sales and leadership to understand their data and reporting needs
Requirements
- Degree in marketing, data or analytics, computer science or a related field, or equivalent practical experience
- Google Analytics or similar platform certification (desirable)
- Hands-on expertise in Google Analytics 4 and Google Tag Manager or equivalent tools
- Reporting and dashboard building in a BI tools such as Power BI, Looker Studio or Tableau
- Working knowledge of HTML, CSS and JavaScript
- A good understanding of attribution, SEO and conversion optimisation
- Understanding of GDPR and cookie consent requirements for marketing data
- SQL or experience working with a data warehouse (desirable)
- Strong experience in marketing analytics in an in-house or agency setting
- Proven experience managing or developing websites, ideally on a CMS such as WordPress, Webflow or HubSpot
Benefits
- 25 days annual leave + public holidays, rising with length of service
- Holiday buy / sell scheme
- Employee benefits trust
- Company bonus scheme
- Life assurance 4 x Salary
- Contributory pension scheme at 4% matched
- Cash plan
- Electric vehicle salary sacrifice scheme
- Cycle to work scheme
- Employee discounts
TSG
3.8 Glassdoor
TSG: The Technology Partner for Ambitious BusinessesWe're not a reseller. We're an IT services business that becomes part of your team - the bit that makes technology actually work for your business instead of against it.Here's what we do: We help ambitious UK businesses drive real change through four key areas - process efficiency, people productivity, IT service experience, and IT security. Whether you need ERP implementation, cloud migration, cyber protection, or reliable support, we're here to eliminate the friction and frustration that's eating up your time and budget.Why businesses choose us: We serve over 1,600 clients with 160+ permanently assigned support staff. Our NPS is 85 (industry average is 62). We're one of the few UK providers to hold all six Microsoft Designations - which means our people are properly trained on the technology you rely on.The difference: We don't just implement and disappear. We provide ongoing support, regular training through TSG Academy, and help evolve solutions as your business grows. If you want to drive better results - revenue, profit, staff retention, or customer satisfaction - you need to do some things differently. Most changes require IT support. We're here to provide it.Come meet our people. Make up your own mind.
Founded in 2003
Kibblesworth, Dunston, Lamesley, Team Valley, England, GBR
597 employees (13 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
£30K/yr – £45K/yr
Taken straight from the job posting.
Web Marketing median pay in the United Kingdom
Most pay falls between £34K and £52K. Based on 22 salaries.
Marketing Team
Marketing Team Size
13 (2% of company)
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
28.8K
Traffic Source Mix
Search
8.5%
Direct
43.7%
Referral
16.2%
Social
14.6%
Paid
14.1%
Headcount Trend
Current headcount: ~597
News about TSG
Links
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