Digital Marketing Specialist

Responsibilities

• Plan, create and manage B2B marketing campaigns using HubSpot across email, web, social media and other digital channels.
• Manage and improve SEO across our websites, including keyword research, on-page optimisation and content optimisation.
• Use Google Search Console, Google Analytics and SEO tools such as SEMrush to monitor search and website performance, identify opportunities and improve organic visibility.
• Create and publish website, email, social media and campaign content.
• Produce customer and sales materials including case studies, guides, presentations, brochures and sales collateral.
• Work with Sales, technical teams and suppliers to turn product and technical information into clear customer-facing content.
• Monitor campaign performance, analyse results and use the data to improve future marketing activity.
• Carry out competitor, customer and market research and recommend practical improvements to our marketing activity.
• Use AI and automation tools where appropriate to streamline marketing tasks, accelerate content and research workflows, and improve productivity without compromising quality or accuracy.

Requirements

• Hands-on experience using HubSpot for email marketing, campaigns, automation and reporting.
• Practical experience using Google Search Console, including analysing search queries, pages, clicks, impressions, CTR and rankings, and identifying indexing or search-performance issues.
• Experience using Google Analytics and SEO platforms such as SEMrush.
• A strong practical understanding of SEO, including keyword research, content optimisation and improving organic search visibility.
• Experience updating and publishing website content using WordPress or a similar CMS.
• Strong B2B copywriting and content creation skills.
• The ability to interpret marketing and website performance data and turn it into practical actions.
• The ability to work independently, manage priorities and deliver work to deadlines.
• Strong communication skills and the ability to make technical or complex information easy to understand.
• Practical experience using AI and automation tools, such as ChatGPT, Microsoft Copilot or similar platforms, to improve productivity, support research, content creation and analysis, streamline marketing workflows and automate appropriate tasks, while applying sound judgement and maintaining quality and accuracy.

Preferred

• PPC, SEM or paid social campaigns
• Canva, Adobe Photoshop or similar design tools
• Managing marketing budgets
• Producing marketing performance reports for senior stakeholders
• Technology, telecoms, managed services or another B2B technical sector

Benefits

• 25 days' holiday, plus UK Bank Holidays, pro rata for part-time hours and the fixed-term period
• An additional day off to celebrate your birthday
• Life insurance
• Cycle to work scheme
• EAP – 24-hour support to help with all of life’s challenges
• Hybrid/ remote working