Digital Marketing Executive - Paid Social

Responsibilities

• Build, launch, and manage high-volume lead generation campaigns (Meta)
• Continuously optimise audiences, bidding strategies, budgets, and placements to meet strict monthly lead volume and CPA targets.
• Collaborate with graphic design & internal teams to brief, build, and test high-performing ad creatives (angles, hooks, videos, static images etc.).
• Ensure all marketing & advertising material strictly adhere to industry guidelines, regulations, and platform compliance policies.
• Create and execute continuous A/B tests across creatives, copy, landing pages, audience targeting.
• Track, analyse, and clearly report on daily/weekly/periodic campaign performance and findings, providing actionable insights to Head of Digital/external stakeholders.
• Identify and communicate risks/opportunities early (scaling headroom, creative fatigue, rising costs, audience saturation).
• Work closely with internal stakeholders to ensure lead flow supports operational capacity and commercial objectives.
• Own performance reporting on their activity (pacing, spend, CPL/CPA, trend analysis, test results).
• Maintain high standards of campaign structuring, tracking hygiene and attribution awareness (events, pixels/CAPI where applicable, UTMs, landing page signal quality).

Requirements

• Minimum 1+ years of hands-on experience managing paid social campaigns end-to-end, specifically Meta Ads Manager.
• Proven track record of running and scaling Lead Gen or similar campaigns (experience in a regulated sector is highly advantageous).
• Strong analytical skills with the ability to interpret data, track client funnels, and use Excel/Google Sheets/Internal CRM data for reporting.
• Clear evidence of managing ad budgets (paid social/ppc). While extensive experience managing high-volume budgets is not required, you should possess a solid foundation in Meta Ads Manager, Paid Media and the analytical mindset ready to scale campaigns.
• Strong practical understanding of reporting and owning numbers (not relying on analysts for basics).
• Comfortable working in a fast-moving, commercially driven environment with daily optimisation expectations.

Preferred

• Experience in regulated sector advantageous.

Benefits

• Casual dress
• Free parking
• On-site parking