Creative Strategist, Paid Social

Responsibilities

• As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.
• Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
• Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
• Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
• Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads

Requirements

• You have 2+ years of digital marketing experience
• You understand paid media and the types of content that converts
• You enjoy brainstorming ad angles and concepts, then bringing them to life
• You are detail-orientated, organized and able to manage multiple projects simultaneously
• You're willing to learn and get better even when that means giving and receiving feedback
• You are comfortable communicating learnings with both team members and clients
• You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to

Benefits

• Generous PTO and benefits policy
• Fully remote role (working US hours)
• Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.