Paid Social Specialist

Responsibilities

• Own day-to-day management of Meta paid social activity — campaign structure, audiences, budgets, bidding, placements and creative rotation across Facebook and Instagram.
• Manage and pace significant monthly spend against CPA and volume targets, with clear forecasting and in-month course correction.
• Run a continuous creative testing roadmap: hooks, formats, angles, static vs video, UGC, landing page pairings.
• Brief creative clearly and specifically — you'll know what you want to test and why, and you'll be able to tell the design team what good looks like.
• Own the technical setup: pixel and Conversions API, event configuration, catalogue and audience management, and troubleshooting when signal quality drops.
• Work within advertising policy and regulatory restrictions specific to our sector — making sure every ad, asset and landing page is compliant before it goes live, and managing rejections, restrictions and appeals when they happen.
• Own the relationship with Meta's account and support teams, and get the most out of betas and alpha access.
• Test, scale or sunset activity on other platforms such as TikTok or Pinterest based on evidence
• Build the business case for new channel investment and run those tests properly, with clean measurement and a clear read.
• Own paid social reporting: weekly performance, monthly business reviews and ad hoc deep dives for leadership.

Requirements

• Strong, demonstrable, hands-on Meta paid social experience — this is the core of the role.
• Proven track record managing significant paid social budgets with direct accountability for performance.
• Genuine creative instinct: you can spot why an ad is or isn’t working and turn that into the next test.
• Comfortable with measurement — platform reporting, GA4, and the gap between the two.
• Confident with numbers: spreadsheets, forecasting, spotting anomalies quickly.
• Able to work independently and prioritise. This is a hands-on role with real ownership.

Preferred

• Experience across other paid social platforms
• Agency background, or in-house experience in a tightly regulated industry (healthcare, pharma, financial services, gambling, legal or similar).
• Working knowledge of German - useful for our German-language activity, but not a requirement.
• Conversions API / server-side tracking, Google Tag Manager, consent mode.
• Hands-on ability to cut or edit creative yourself
• Experience with influencer, affiliate or organic social as adjacent channels.