Paid Social Account Manager

Liverpool, UK (Hybrid)

£32K/yr – £35K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end paid social program for Meta and TikTok across multiple brands, turning data into actionable growth plans, with close client collaboration and strategic creative testing.

  • Lead campaign builds, optimisation and budgeting across brands
  • Present clear performance insights to clients on calls and reports
  • Develop testing plans for audiences, offers, hooks and creative concepts

Job Description

Responsibilities

  • Meta advertising
  • TikTok advertising
  • Ecommerce and lead-generation campaigns
  • Campaign strategy and account structure
  • Budget management and optimisation
  • Creative analysis and briefing
  • Client communication and reporting
  • Performance forecasting and planning
  • Testing new audiences, offers, hooks and creative concepts
  • Building, launching and optimising campaigns across Meta and TikTok Ads Manager

Requirements

  • 2+ years of professional paid social experience
  • Hands-on experience managing campaigns in Meta Ads Manager
  • Experience managing TikTok campaigns or a strong understanding of the platform
  • Experience managing and scaling meaningful advertising budgets
  • A strong understanding of ecommerce and direct-response advertising
  • A good understanding of creative strategy, hooks, offers, angles and testing
  • The ability to communicate clearly with clients and lead calls confidently
  • Experience using GA4, Looker Studio, Triple Whale or similar reporting platforms
  • Strong attention to detail
  • Good commercial judgement

Preferred

  • Agency experience
  • Ecommerce or DTC experience
  • Experience working with fashion, wellness, supplements, food or consumer brands
  • Proven experience managing budgets from £5,000 to £500,000+ per month
  • Experience managing both acquisition and retargeting strategies
  • Experience with creative testing frameworks
  • Experience briefing UGC creators, Designers or Video Editors
  • A strong understanding of Shopify and ecommerce analytics
  • Experience with Klaviyo, Omnisend or customer retention strategy
  • Google Ads experience

Benefits

  • Hybrid working, with one day a week working from home
  • 25 days holiday entitlement + Bank Holidays
  • Birthday off
  • Pension scheme
  • Regular one-to-ones and performance reviews
  • The chance to work across a wide range of ecommerce and growth brands
  • Direct involvement in strategy, creative direction and wider business growth
  • Access to creative, conversion and customer data beyond the advertising platforms
  • A supportive, ambitious team without unnecessary corporate nonsense
  • A clear route into Senior Account Manager, Paid Social Lead or Head of Paid Social positions

Salaries

Posted range

£32K/yr – £35K/yr

Taken straight from the job posting.

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Paid Social Account Manager

Utilise · Liverpool, UK · Hybrid