Paid Social Strategist

Responsibilities

• The Channel Owner: You will take pride in “owning” your accounts, developing the end-to-end service strategy and roadmap. You will define and own the primary KPIs, ensuring all activity is directly impactful to the client’s most important commercial goals.
• Budget Mastery & Pacing: You will confidently manage large and complex budgets. We rely on you to proactively pace spend throughout the month, making agile adjustments to maximise ROI and provide accurate budget and revenue forecasts to your clients.
• Proactive Problem Solving: You are the eyes and ears of your accounts. You will adapt your strategic roadmap in response to new challenges or opportunities, confidently communicating the rationale for these shifts to the client.
• The Craft: Execution, Measurement & Experimentation:

Requirements

• Relentlessly Curious: You are never satisfied with "how it's always been done." You have a natural hunger to test, learn, challenge best practices, and innovate across both client strategy and agency operations.
• Highly Accountable: You take pride in your work and feel a strong sense of ownership over the results you produce. If something goes wrong, you are the first to flag it and suggest a fix.
• A Strategic Thinker: You are ready to move beyond simply "doing the tasks." You want to define the strategy, set the KPIs, and prove your value through incrementality and smart budget management.
• A Proactive Communicator: You are clear, transparent, and confident in your communication, whether you are briefing a junior team member, updating a senior leader, or explaining a complex attribution model to a client.
• Detail-Oriented: You have a sharp eye for detail, ensuring that the foundational elements of your accounts (feeds, tracking, pacing) are always watertight.

Benefits

• See our: Impression's Benefits Booklet to find out more
• Impression was recently ranked fourth in the UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.
• We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. We offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.
• As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us, and you'll have ample opportunity to progress to the next level.