Senior Paid Social Manager

Responsibilities

• Drive profitable growth across a portfolio of DTC brands through strategic paid social leadership, client management, and mentoring Paid Social Managers.
• Own strategy and performance across a portfolio of DTC eCommerce brands. Work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client outcomes. mentor Paid Social Managers & Media Buyers, helping raise execution standards across the business.
• Deeply understand the core levers that drive ecommerce growth: offer, conversion, creative, and distribution. diagnose performance challenges quickly, uncover opportunities others miss, and confidently present solutions that founders and commercial leaders trust and act on.
• With Media Buyers, Paid Social Managers, and Creative teams, identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes - with the agency's specialist creative, media and data resource behind you rather than in front of you.
• Your Impact: The growth forecast for every account in your portfolio is yours to set: the number each brand needs to hit, and the paid social plan built to reach it.
• Diagnose the one constraint actually holding an account back, whether that is offer, creative, or the page traffic lands on, and fix that before anything else.
• Build creative testing roadmaps that treat volume and iteration as a science, not a backlog, so accounts compound instead of plateauing.
• Apply offer psychology and landing page testing as core levers, not afterthoughts: pricing, bundles, and page experience decide as much as the ad does.
• Carry new customer growth, MER, and retention as commercial outcomes you are accountable for, not metrics passed upward for someone else to act on.
• When account data points at a specific lever, act on it immediately rather than waiting for the next scheduled review.

Requirements

• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Deep understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
• Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Benefits

• - Join a fast-growing and ambitious company with a collaborative, people-first culture. - Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection. - Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year. - Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance. - Benefit from a company pension scheme designed to support your long-term future. - Begin with a clear and structured employee progression roadmap designed to support your development from day one. - Access private health insurance after 6 months, helping you prioritise your wellbeing. - Receive life insurance cover alongside Smart Health wellbeing support services. - Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support. - Follow a clear and structured progression plan designed to support your professional growth and career development. - Annual pay reviews, supported by quarterly performance evaluations and structured progression plans. - Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work. - Be rewarded through a Christmas performance bonus scheme. - Access ongoing training and personal development opportunities to continue building your skills and expertise.