Senior Specialist, Social Media (Commercial Content)

Responsibilities

• Be the social lead for commercial content optimisation and feedback, both internally and externally.
• Support and optimise partnership ideas/activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
• Shape the club’s global social media presence via commercial content, introducing innovative ideas, formats, and concepts.
• Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
• Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
• Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
• Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
• Ensure all activity aligns with brand, platform, and partner requirements.

Requirements

• Essential Knowledge: Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
• Strong knowledge of LFC’s squads, including players, managers, and coaching staff across men’s, women’s, and youth teams.
• Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
• Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
• Strong editorial judgement and attention to detail in content creation and publishing.
• Essential Functional / Technical Skills: Highly collaborative, with experience working effectively across cross-functional teams.
• Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting (desirable).
• Ability to analyse and report on content performance, drawing actionable insights to improve future output.

Benefits

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs