Digital Marketing Lead – Website and SEO

Salisbury, Wiltshire, UK (Hybrid)

£35K/yr – £39K/yrMid LevelPermanent

Posted 8 hrs ago

Job Summary

Own and continually improve Five Rivers' multi-brand website portfolio, shaping strategy, governance and the SEO-driven roadmap across technical, content and accessibility domains.

  • Drive data-led improvements to visibility, UX and conversion through cross-functional collaboration
  • Provide expert guidance on website performance, CMS projects and technical issues

Job Description

Responsibilities

  • Lead the strategy, governance and continuous improvement of Five Rivers' multi-brand website portfolio.
  • Own our organic search approach, identifying opportunities across technical SEO, content, accessibility and emerging AI-assisted search.
  • Act as our in-house website expert, providing advice, support and oversight for website performance, development and technical issues.
  • Use audience, search, website and enquiry data to identify opportunities to improve visibility, user experience and conversion.
  • Oversee website accessibility, technical health and complex CMS projects, ensuring our digital platforms are inclusive, compliant and effective.
  • Work closely with the Content Marketing Lead, recruitment teams, service leaders and external partners to deliver joined-up digital journeys.
  • Translate insight into action, prioritising improvements that support organisational objectives and deliver measurable outcomes.

Requirements

  • Significant experience managing websites, SEO and digital performance within a complex organisation.
  • Strong technical knowledge of CMS platforms, website best practice and agency management.
  • A data-led mindset, with the ability to turn insight into practical recommendations and measurable improvements.
  • Knowledge of accessibility standards, user experience, conversion optimisation and evolving search behaviour.
  • The confidence to challenge, influence and build strong relationships with stakeholders at all levels.
  • A collaborative, values-led approach and a genuine commitment to continuous improvement.
  • A passion for using digital channels to connect people with services that change lives.

Benefits

  • 25 days’ holiday plus 8 bank holidays each year
  • Company Pension Scheme
  • Blue Light Card
  • Simplyhealth medical cashback plan
  • Professional monthly supervision
  • Enhanced maternity leave for employees with over 1 year’s service
  • Long service awards
  • Values awards

Salaries

Posted range

£35K/yr – £39K/yr

Taken straight from the job posting.

Web Marketing median pay in the United Kingdom

£45K/yr

Most earn £34K to £52K. Based on 22 salaries, including bonus and equity.

See all Five Rivers Child Care salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Digital Marketing Lead – Website and SEO

Five Rivers Child Care · Salisbury, Wiltshire, UK · Hybrid