Marketing Manager

Responsibilities

• Own the creative development and hands on execution of integrated marketing campaigns, from initial ideas, copy and content creation through production, rollout, optimisation and reporting.
• Build and maintain campaign plans, timelines, budgets, project trackers and clear deliverables across simultaneous work streams.
• Create campaign concepts, messaging and content for product launches, customer initiatives and brand campaigns, including sales enablement and partner activation.
• Produce marketing copy and practical campaign assets independently, while briefing and coordinating designers, sales teams, agencies and suppliers where specialist support is needed.
• Identify risks early, solve problems proactively and communicate progress clearly to stakeholders.
• Own and evolve the organic social media calendar, particularly LinkedIn and Instagram, with a clear understanding of each channel’s audience and role.
• Lead brand storytelling across channels: independently conceive, write, create, edit and publish engaging social content, including short form video, photography, graphics and copy, that brings Notpla’s products, people and partnerships to life.
• Shoot and edit simple social first video and visual content, adapt creative assets for different platforms, and coordinate paid digital campaigns, email marketing and lead generation activity with commercial teams.
• Monitor performance, test formats and messaging, and use insights to improve reach, engagement and conversion.
• Own and coordinate Notpla’s annual calendar of external trade shows, exhibitions and industry events, managing bookings, logistics, budgets and key deadlines.

Requirements

• Proven marketing experience, typically around 3–5 years, or equivalent demonstrable capability; we value results and skills over a fixed number of years.
• Excellent project management skills and evidence of delivering multiple campaigns with competing deadlines and stakeholders.
• Strong hands on social media and digital marketing experience, including content planning, publishing, optimisation and performance reporting.
• Experience conceiving, creating, executing and evaluating integrated marketing campaigns, with evidence of hands on delivery.
• Excellent copywriting, content creation and brand storytelling skills, with strong creative judgement and the ability to turn ideas into finished assets.
• Confident in creating content independently, including basic filming, short form video editing and social first visual production, as well as briefing designers and external partners when needed.
• Demonstrable practical use of AI in marketing, with examples of workflows, systems or automations you have implemented or improved.
• Working knowledge of website content management, digital analytics and marketing tools.
• Commercial awareness, initiative, attention to detail and the ability to work independently in a fast moving environment.

Preferred

• Experience in a purpose led, sustainability focused or impact driven business.
• Startup or scale up experience, or exposure to foodservice, hospitality, FMCG, packaging or materials innovation.
• Experience with ambassadors, advocacy or community programmes.
• Experience coordinating trade shows, customer events or experiential activations.
• B2B lead generation, CRM and marketing automation experience, including platforms such as HubSpot.