B2B Head of Marketing

Responsibilities

• You will increase product adoption in the market, both through freemium model, and by getting current partners to make the most of doris
• Grow our pipeline through marketing campaigns targeting prospective international schools in our target markets and beyond.
• Collaborate with schools to create content that helps other schools get better at marketing to prospective families
• Continue building our brand around AI visibility and insights into how parents choose school
• Work closely with Product and Customer Success to demonstrate and communicate hard enrolment outcomes to schools

Requirements

• At least 5 years of experience of B2B marketing - some of it within a start-up environment.
• You know marketing strategy well and can make informed decisions on which segments of the market to target, how to position doris, and how to price it for maximum uptake.
• You know how to deliver marketing campaigns on your own, creatively and with a small budget, and have done so in the past - think email, events, direct mail, social, insight sharing and much more
• An understanding that Marketing and Sales are two parts of the same team, and experience working with sales every day to combine outreach and campaigns at scale.
• While you won’t outsource our marketing to AI, you understand how to make the most of it to help you deliver and optimise our campaigns.

Preferred

• You have experience in product-led marketing
• You can create and edit your own content
• You have gone to, or have worked with, international schools
• The way you think about marketing campaigns is - to quote our CEO - a bit “bonkers”