Marketing Lead (11 Months FTC)

Responsibilities

• Build, deliver and manage several marketing campaigns at once, from first brief to final results
• Own our events, from planning and promotion through to running them on the day and following up afterwards
• Run our monthly webinars end to end, including topics, speakers, promotion, delivery and follow-up
• Keep a high volume of content moving across channels, making sure it goes out on time, on brand and at a high standard
• Lead and support the marketing team, with day-to-day people management for your two direct reports, including priorities, workload and feedback
• Report to the Founders and report on marketing to the wider business
• Make everyday marketing decisions and give final approval on the team's work
• Manage the marketing budget day to day, including small budget changes, and make the case for extra budget when new projects come up
• Keep our messaging clear, consistent and true to the Heka tone of voice across everything we publish
• Bring in the founders on bigger strategic decisions, and keep them updated on progress

Requirements

• A background in campaign management, with real experience building, delivering and managing campaigns
• Experience planning and running events and webinars, ideally to a regular schedule
• Experience producing and managing a high volume of content without letting quality slip
• Direct management of a marketing team is essential
• Experience in B2B SaaS marketing, ideally in a startup environment
• A track record of working in a fast-moving environment, where priorities shift and things still get done
• The ability to juggle many deliverables at once, and to prioritise calmly when everything feels urgent
• Strong messaging instincts, and the eye to spot when copy doesn’t sound like Heka
• Experience with AI tools, and the judgement to know where they help and where they don’t
• The confidence to make small decisions quickly, and to know when something needs to go higher