Marketing Manager

Responsibilities

• Decide what’s on the menu
• Develop and deliver a marketing plan tied to business priorities, target audiences and the resources we actually have.
• Recommend where to focus based on likely impact, cost and time. Just as importantly, recommend what to stop.
• Keep our customer personas and competitor view current, and use them to decide which channels, events and messages earn their place.
• Manage content calendars, campaign schedules, budgets, subscriptions and suppliers.
• Tell our stories
• Gather project stories from colleagues, clients and partners, and turn technical detail into clear, engaging content: case studies, articles, website copy, email and sales materials.
• Ghostwrite thought leadership for our directors, capturing each person’s expertise and point of view.
• Look after our brand guidelines, tone of voice and writing principles.
• Brief our in-house designer and print studio, and get marketing work onto their schedules alongside paying client projects.

Requirements

• A grounding in marketing principles, such as segmentation, positioning and customer journeys, from a degree, a CIM qualification or equivalent experience.
• Hands-on experience across several disciplines, taking work from plan to delivery to results.
• Experience with WordPress, SEO principles, Google Analytics, email marketing and a CRM.
• Experience coordinating print, PR, events or exhibitions.

Preferred

• Experience in B2B, manufacturing, interiors, foodservice, vending or automated retail is a bonus, not a requirement.
• Tools: Canva, Hootsuite (or similar), Mailchimp (or similar), WordPress, Google Analytics, a CRM, Claude and ChatGPT. We’re happy to teach the ones you haven’t used.

Benefits

• Hours: Five days, with flexibility around core hours. Tell us what works for you.
• Location: Hybrid and flexible, from our Devon HQ, with time on site and at events
• Ownership: Real ownership of marketing from day one, reporting to our MD
• Development: Support for CPD and professional qualifications such as CIM. Bring us a business case and we’ll back you.
• Holiday: 28 days, including bank holidays
• Pension: Workplace pension
• Room to grow: Community and social responsibility work, new channels, and helping shape our next hires