Head of Marketing
Seed Talks
UK (Remote)
£60K/yr - £70K/yrIn-houseFull-timeSenior level5+ years exp.
21 hrs ago
Marketing Manager (Maternity Cover)
Wigan, UK (On-site)
Salary Not AvailableMid Level3+ years expTemporary
Posted 2 hrs ago
Job Summary
Own multi-venue marketing from strategy to execution, leading campaigns, PR, content and paid social while ensuring brand consistency and commercial targets.
- Own the marketing strategy, planning and budget across venues
- Lead content creation and social media across all channels
- Drive PR, media relations and events
Job Description
Responsibilities
- Marketing strategy and planning
- Develop and deliver an annual marketing strategy and plan for each venue, aligned to commercial targets
- Build quarterly and monthly marketing plans covering seasonal campaigns, launches, events and key trading periods
- Set clear objectives and KPIs for every campaign and manage the marketing budget against them
- Define and protect the brand positioning, tone of voice and visual identity of each venue
- Work closely with venue and operations teams to align marketing with menus, events and promotions
- PR and communications
- Plan and deliver a proactive PR strategy to raise the profile of the venues locally and nationally
- Write press releases and pitch stories to local, national, trade and lifestyle media
- Build and maintain relationships with journalists, editors, bloggers and food and drink critics
Requirements
- At least 3 years' marketing experience, ideally in hospitality, food and drink, leisure or lifestyle brands
- A track record of building and delivering marketing plans and multi-channel campaigns
- PR experience, with confidence writing press releases and pitching to media
- Strong hands-on content skills: shooting and editing photo and video for social
- Experience running paid social campaigns on Meta, TikTok and similar platforms
- Confident with social analytics and reporting, turning data into clear recommendations
- Experience managing or mentoring a junior team member
- Excellent copywriting skills and a sharp eye for brand consistency
- Highly organised, able to juggle several venues and deadlines at once
Preferred
- Existing network of influencers, local media and hospitality contacts
- Experience with Eventbrite or other ticketing platforms
- Familiarity with tools such as Canva, Adobe Creative Suite, CapCut, Later or Hootsuite
- Experience managing multi-site or multi-brand portfolios
- Creative, with a genuine passion for food, drink and hospitality
- Curious and always ahead of the trends
- Proactive, flexible and able to hit the ground running, picking up existing plans and relationships quickly
- A natural communicator who builds strong relationships with teams, partners and press
Benefits
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
The Heaton Group
4.6 Glassdoor
We all find incredible meaning and value in buildings. They are not just property and they are more than just a place to live – they can be an historic landmark, a piece of history, and a part of our urban landscape. They lend a town its personality and a community its character. Heaton Group exists to strengthen that meaning and protect that value.We bring plenty of commercial savvy to every development project, but we’re in the business of regenerating older buildings and, in the process, reinvigorating some of our region’s communities. We’re custodians of heritage and character, preserving the best of local icons while providing the kind of urbane habitats that are made for lifestyle living.It’s a service we’ve been providing for generations – there’s nothing short-term about what we do. With that experience comes an approach that simply works: we make a connection with our communities, we build trust with our customers, and we deliver quality you can rely on. The result, whether it’s a home to buy, a place to rent, or an investment to make, is a sustainable development, a community asset and a stylish home.www.heatongroup.co.uk www.facebook.com/theheatongroup@theheatongroupContact us now: 01942 251 945
Founded in 1975
Wigan, Marylebone, England, GBR
55 employees (9 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Marketing Manager median pay in the United Kingdom
Most pay falls between £40K and £55K. Based on 171 salaries.
Marketing Team
Marketing Team Size
5 (9% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
40.8%
Direct
25.8%
Referral
7.7%
Social
6%
Paid
8.7%
Headcount Trend
Current headcount: ~55
News about The Heaton Group
Links
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