Marketing Manager (Maternity Cover 13 Months FTC)

Responsibilities

• Marketing Activation & Delivery
• - Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions.
• - Liaise with the paid media agency partner across digital media channels such as Google, Microsoft, Meta and TikTok. Brief the agency on changing property priorities, offers and availability, and review proposed activity and spend.
• - Work closely with leasing and property teams to understand availability, pricing, concessions/offers, open-days, and where lead demand might be needed.
• - Ensure marketing activity continues to be shaped around each property's occupancy and lease-up KPI’s (the Marketing Strategy).
• - Provide ad-hoc marketing support to property and operational teams, prioritising what genuinely impacts leasing and residents.
• - Coordinate updates to the property websites internally
• - Support new building and property launches online with Website and collateral.
• MarTech
• - Manage HubSpot day to day; including marketing and resident emails, workflows, lists, segmentation, forms, lifecycle stages, lead statuses and the viewing schedulers.

Requirements

• Proven experience as a Marketing Manager in hospitality and or multi-site business.
• Strong hands-on HubSpot experience, including emails, workflows, lists, integration, segmentation, forms and reporting.
• Paid media performance experience across search and social.
• Confident with analytics, and able to explain movement in numbers.
• Line management experience.
• Comfortable using AI to enhance productivity, not replace productivity.

Preferred

• Experience in residential lettings or Build to Rent.
• Experience with website content management systems and lead integrations.
• Design skills in Canva, with an understanding of Adobe InDesign or Illustrator.
• Experience of M engagement apps and on-site communications.