Marketing Manager

Responsibilities

• Co-ordinate all marketing, promotional and publicity activities geared towards meeting the Group’s strategic objectives.
• Plan, deliver and evaluate a range of marketing and communications campaigns that support student recruitment, engagement and the wider strategic objectives of the Group.
• Work across all four Colleges, manage integrated campaigns across digital, advertising, PR, publications, events and promotional activity, ensuring a consistent and engaging brand presence.
• Work closely with curriculum teams, students and colleagues to develop compelling content, success stories and campaigns that showcase student experiences, achievements and career outcomes.
• Coordinate high-profile recruitment and College events, including open days, exhibitions and VIP visits.
• Using digital platforms and campaign insights, monitor and evaluate marketing performance, using data to continually improve activity, strengthen the Colleges’ reputation and support recruitment targets.

Requirements

• An experienced marketing professional with a strong track record of planning, implementing and evaluating successful marketing and communications campaigns within a large, customer-focused organisation.
• Strong digital marketing expertise, an understanding of how to use an effective marketing mix to meet objectives, and experience of managing projects and campaigns to tight deadlines.
• An excellent communicator with strong copywriting and content skills, able to build effective relationships and influence a wide range of internal and external stakeholders.
• Ability to think strategically, bringing fresh ideas and using insight to develop marketing activity that delivers measurable results.

Benefits

• The benefits package includes generous annual leave of 37 days, plus up to 8 additional days over Christmas/New Year as well as an additional 5 days Wellbeing leave to enhance employees’ physical and mental health. This leave is all in addition to Bank Holiday entitlement.
• There is an excellent pension scheme that receives a significant financial contribution from the employer (Teachers Pensions or Local Government Pension Scheme), subsidised sports facilities and professional development and training plus a salary sacrifice cycle to work scheme.