Marketing Manager - Growing Scale Up with Equity

Responsibilities

• Own and develop brand visibility, content, PR, creative campaigns and thought leadership.
• Work closely with sales to generate demand, engage target accounts and contribute directly to qualified pipeline and revenue.
• Manage and develop the website, SEO, digital channels, marketing automation and events.
• Develop compelling content, messaging and campaigns that communicate OneID's proposition and differentiate the business in the market.
• Identify market trends, customer insights and opportunities to develop new campaigns and marketing initiatives.
• Use AI and automation to improve research, creative production, campaign delivery and reporting.
• Track marketing performance, pipeline contribution and ROI, continuously reviewing and improving effectiveness.
• Work directly with executive, product and sales leadership to shape marketing priorities and translate market insight into activity.

Requirements

• 3–5 years' experience in a B2B marketing role, ideally within SaaS, fintech, AI or technology infrastructure.
• Strong writing, content creation, storytelling and creative campaign development skills.
• Experience delivering B2B demand generation campaigns, supporting account engagement and generating qualified sales opportunities.
• Working knowledge of digital marketing, website management, HubSpot, SEO, social media channels and events.
• Strong commercial awareness, with an understanding of B2B buying behaviour and the relationship between marketing, sales pipeline and revenue.
• Comfortable working with CRM data, funnel metrics and analytics to measure marketing performance and commercial contribution.
• Practical experience using AI and automation across research, creative production, campaigns and reporting.
• Able to work independently, manage competing priorities and take ownership of projects from conception through to delivery.
• Bachelor's degree preferred.

Preferred

• Experience working within a start-up, scale-up or creative B2B technology business.
• A Demand Generation mindset with appreciation for the creative side of marketing (thought leadership, Brand etc).

Benefits

• Starting salary £45–60k
• Meaningful equity – share in the success you help create.
• Flexible hybrid working – 1 day in office (London).
• Private healthcare.
• Life insurance.
• B Corp-certified business.
• 25 days annual leave + bank holidays.