Marketing Manager

Responsibilities

• Develop and lead the marketing strategy across veterinary, pet retail, e-commerce and international markets.
• Shape brand positioning and long-term growth with the Managing Director.
• Champion a consistent brand identity, tone of voice and messaging.
• Build and manage the integrated annual marketing calendar.
• Lead integrated campaigns from concept and briefing to delivery and evaluation.
• Develop compelling stories for veterinary professionals and pet owners.
• Identify opportunities to differentiate Oralade from traditional pet nutrition and hydration competitors while ensuring appropriate product claims.
• Develop campaigns that communicate the science, functionality and benefits behind Oralade in an accessible, engaging and scientifically credible way.
• Direct creative work across advertising, packaging, print, photography, video, digital and point-of-sale.
• Direct our digital marketing agency on social media and paid advertising.

Requirements

• Proven marketing experience in at least one of: pet care, pet nutrition, veterinary or animal health; human hydration, oral rehydration or electrolytes; sports nutrition, performance hydration or functional nutritional supplements.
• Experience growing science-led consumer brands and delivering creative campaigns with measurable commercial results.
• Significant experience as a Marketing Manager, Senior Brand Manager or in a similar role.
• Strong brand strategy, creative campaign and integrated marketing expertise.
• Experience managing budgets, agencies, creative partners and product launches.
• Commercial awareness, analytical reporting and confident presentation skills.
• The confidence to challenge senior leadership constructively and see projects through.

Preferred

• Knowledge of both veterinary and consumer pet retail channels.
• Experience building challenger brands in human hydration, electrolytes or functional nutrition.
• Previous pet nutrition, veterinary pharmaceutical, pet supplement or animal health experience is highly desirable.
• International distributor, e-commerce, Amazon or marketplace experience.
• Understanding of product claims and regulatory requirements in pet nutrition, veterinary products or human functional nutrition.
• Experience in a growing, founder-led business.

Benefits

• Salary of £48,000–£55,000, depending on experience.
• 36 days’ annual leave, including public holidays and your birthday.
• Company pension and life insurance.
• Early finish on Fridays.