Marketing Director

Responsibilities

• Strategy and leadership
• Use our newly defined Brand Strategy to set the marketing strategy and own the budget, forecasting across channels to hit ambitious acquisition and lifetime value targets profitably.
• Bring CRM and organic social in-house, hire where there are gaps, and lead the wider team across brand, digital and ecommerce.
• Own the customer and marketing KPIs, and build a culture where creativity and data work together rather than in competition.
• Report performance and plans directly to the Founders as part of the senior leadership team.
• Brand and campaigns
• Own the activation of our brand strategy across every customer touchpoint, working closely with our Founders and Creative Director to ensure distinctive, consistent creative that drives both brand and commercial performance.
• Oversee campaigns that tell the brand's story and grow awareness in key markets, keeping content, design, PR and social consistent.
• Make sure storytelling connects with the core customer: predominantly 40+ women who recognise the importance of the bedroom as the one place that holds them through it all. The great days and the hardest.
• Digital marketing and growth

Requirements

• You have a track record of scaling an ecommerce business, ideally from around £10m towards £20m-25m or beyond.
• Experience in a premium consumer category (fashion, beauty or interiors/homeware all considered).
• Strong commercial acumen. You understand the value of brand, but you lead with numbers.
• A confident, energetic leader who can motivate a team, be influential and supportive.
• Comfortable operating hands-on in a business that's still building out its senior team, not just directing from above.
• You love brands with soul and purpose.
• You can talk as comfortably about CAC:LTV ratios as you can about creative storytelling.
• You’re motivated by results but never lose sight of the customer.
• You bring calm leadership, curiosity, and collaboration to everything you do.
• Due to the location of the office, being able to drive to site is essential.