Marketing Manager

Responsibilities

• Lead and guide team members, manage performance to ensure a high-performing team, and support staff development through regular feedback
• Lead the development of innovative and creative marketing content, working collaboratively across GCA to source material and stories
• Leverage the latest marketing technology, tools and automation to reach target audiences effectively
• Use data and insight to develop audience-led marketing plans aligned to strategic business priorities
• Manage and build relationships with internal and external stakeholders, to ensure a strong and consistent brand narrative
• Evaluate performance and use actionable insights to optimise marketing outputs and results
• Ensure consistent, high-quality application of our brand across all marketing outputs
• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

Requirements

• Line manager experience / capability: experience managing a team, mentoring individuals to support delivery and professional development
• Strong strategic thinking and planning skills: ability to translate business goals and marketing strategy into delivery plans that achieve operational results
• Digital marketing: extensive experience of using digital marketing tools, platforms and solutions to deliver marketing activity with impact
• Evaluation and insight: experience evaluating marketing performance and identifying actionable insights based on relevant and robust data
• Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives

Preferred

• Creative storytelling skills - to be assessed via presentation at interview

Benefits

• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6)
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays